Online Marketing and e-Commerce Sites

E commerce sites use the internet as a means to buy and sell products. A large amount of e commerce, sites or companies, involves the selling of virtual products, such as access to internet sites. However, the largest portion of e commerce sites profit goes into moving large physical items.

Affiliate marketing is an internet based marketing method. Affiliate marketing occurs when a business rewards one or more affiliates for each visitor or customer brought about by the affiliate marketing efforts. Essentially, they are using one website to traffic another.

Search engine optimization deals with increasing website traffic through search engines. This is different than search engine marketing, which uses paid inclusion to boost traffic and ratings. There are two types of search engine optimization that are frequently used:

White Hat SEO

This is the acceptable form of search engine optimization. White hat SEO work tends to last a long time. These results are produced organically. People working with white hat SEO tactics generally comply with the search engine’s terms of service.

Black Hat SEO

This is the unacceptable form of search engine optimization. Black hat SEO uses tactics such as spamdexing to produce higher search engine results. Black hat SEO attempts to redirect search results to particular target pages in a way that goes against the search engine’s terms of service.